"Creativity is intelligence having fun."
Albert Einstein
A "bleeping" good idea
It is revealed that Steve, the guy from the FNB ads, actually works for Capitec Bank. All he has been trying to do, is tell people that they are paying for stuff they don't really need. And that they should open a Capitec account where they'll only pay R4,50 a month.
SoilMates
Plants are more than just objects or decorations. They are living, breathing companions.
Some are beach bums who love the sun, while others prefer to stay inside and read a book. Some are shy. Some need a coat in the winter. Some are loving and curious and crawl all over everything. Some need their space, some enjoy lots of company.
If they are happy, they lift your mood, beautify your home, allow mother nature into your house - oh and they also improve the air that you breathe!
Have you found your SoilMate?
"Interactive" billboard
No, this image has no Instagram filter, it was taken with a mik-n-druk camera on the N1 north between Johannesburg and Pretoria - in 1996.
V&A Waterfront Billboard
Promoting the V&A Waterfront Summer Holiday programme.
"Health Warning" Print Ad
Executed in the days when Cigarette "Health Warning" adverts were everywhere. This ad was done to promote Metropolitan's Life Policy for smokers - communicating that, as a smoker, you would receive a higher monthly retirement income than non-smokers. The fine print? Because you were likely to die sooner.
"Clever Manual"
Finance Week Subscription Drive
Back in the day when Trevor Manuel was Minister of Finance.
Viyella Print Campaign
Communicating the classic designs of Viyella's men's range.
The Girl Project
Invade the comfort of high LSM women to create awareness of the hardship some girls may suffer every month due to the lack of sanitary products.
Make it easy for these women to donate money via SMS.
Use this money to get Stayfree products to young girls (at no cost to Stayfree).
BONUS: Stayfree enters girls' lives at the exact right moment.
Castle Rugby World Cup Campaign
How did it work?
Get a game card when you buy Castle.
If the prediction on your card comes true, you win an instant cash prize.
Fixed-fee campaign:
Over 55 000 winners.
Payout: over R7,1 million.